Apprehend, Convey, Change


The knowledge of people’s values and conventions is the prerequisite for a qualified dialogue on goals, processes and changes. 
Lucid advises institutions, NGOs and businesses on the development of information, knowledge and customer management. We extend our clients’ understanding of audiences and markets with quantitive and qualitative cultural and media analysis. 

Additionally, we evaluate our customers’ existing structures, routines and instruments of internal and external communications.

All results serve as a basis for the development of strategies and campaigns that promote understanding and raise consciousness.

Information Management


We support our customers in structuring communication processes and in developing tools for effective information and knowledge exchange.

Explaining Change Processes


We evaluate with our clients how to convey developments and changes to their staff accurately and efficiently, thus laying the foundation for more cooperation and participation.

Intercultural Potentials of Cooperation


We support our clients integrating cultural factors into their stakeholder communication – creating an identity through global cooperation.

International Media Markets

We provide usage data and market analysis as well as knowledge from quantitative and qualitative studies of audiences around the globe.